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Interactive 3D Experience
Interactive 3D Tours vs Photographic Matterport Tours
Why a digitally modelled interactive tour can market an unbuilt development before a physical space exists.
Read the insight ↗Insights
Clear thinking for better property launches.
Practical guidance drawn from more than 20 years of visualising, marketing and launching developments across New Zealand and Australia.
Explore the library ↓ 01
The library
Experience made useful.
8 articles
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Integrated Delivery
Why One Connected Studio Improves Property Marketing
The practical advantages of coordinating visualisation, film, photography, branding, websites, interactive tools and physical presentation through one production system.
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Physical Sales Experience
Planning a Property Sales Suite That Works
How digital displays, scale models, wall graphics, films and buyer information can work as one coherent sales experience.
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Real-World Integration
How Aerial Photomontage Works
The process behind combining a proposed development with real drone photography or video so the finished project can be understood in its actual setting.
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Production Methods
AI-Assisted Animation vs Traditional 3D Animation
How the two production approaches differ in accuracy, control, speed, cost and the type of property campaign they suit.
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Architectural Visualisation
How Many Renders Does a Development Need?
A better way to choose camera angles and image quantities based on the buyer journey rather than an arbitrary number.
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Project Preparation
What Files Do We Need to Quote Your Project?
The source information that helps CAD Studio understand scope, accuracy, timing and production requirements before preparing a quotation.
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Campaign Planning
How to Plan an Off-Plan Property Marketing Campaign
A practical framework for deciding what your development needs, when each asset should be produced and how every part of the campaign can work together.
What we write about
The decisions behind stronger development marketing.
Planning a development?
Turn the guidance into a project-specific campaign.
Upload the available plans, model, landscape information, scope, due date and budget guidance. CAD Studio will review what the development needs next.
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