Choose renders by the questions they answer. A smaller set of purposeful, campaign-ready images is more valuable than a larger set of repetitive views.
There is no universal number
The right image count depends on the development type, sales process, number of product variations and how the campaign will be used. A boutique commercial project and a large master-planned community should not be scoped in the same way.
Start with the questions buyers will ask
Each render should answer a clear question. What does the development look like from the street? How does the arrival experience feel? What is the outlook? How do the principal living spaces connect? What differentiates one home type from another?
When two proposed views answer the same question, one may be unnecessary. When an important sales question is unanswered, the campaign may need another image.
A typical residential campaign
A focused campaign may include one primary exterior hero, one arrival or streetscape view, one or two key interiors, an aerial or masterplan view and selected product-specific imagery. Larger developments may require additional typologies, communal spaces, views and finish options.
Commercial and leasing campaigns
Commercial campaigns often benefit from an exterior hero, arrival, lobby, typical workplace, premium tenancy, terrace or amenity area, aerial context and representative floorplate information. The image set should support both broad positioning and detailed leasing conversations.
Plan for multiple formats
Hero images need enough resolution and composition flexibility for websites, brochures, signage, presentations and digital advertising. A slightly wider camera may provide more campaign value than a tightly cropped image that only works in one layout.
Use camera selection as a strategic stage
CAD Studio normally recommends reviewing simple camera studies before detailed production. This allows the development and marketing teams to compare composition, hierarchy and sales value before significant time is committed.
