Skip to content
CAD Studio

LAUNCH 01 / CAD Studio Solution

Complete Development Launch

One coordinated campaign spanning visualisation, film, identity, digital sales tools and the physical sales environment.

Designed for

Developers preparing a major residential, commercial, mixed-use, retirement or master-planned launch who want one production partner to coordinate the complete campaign.

The challenge

A development launch can become fragmented when renders, drone media, branding, brochures, websites, interactive tools and showroom material are produced by unrelated suppliers.

The outcome

A coherent, launch-ready marketing system with consistent creative direction, organised approvals and assets designed to work together across every buyer touchpoint.

A complete development launch begins with more than a list of deliverables. CAD Studio reviews the project, target market, timing, sales environment and available source material, then plans the visual and marketing pathway around the development.

The campaign can begin with architectural visualisation and site capture, then extend into film, branding, brochures, a development website, interactive sales technology, showroom content and architectural scale models. The exact combination is tailored to the project rather than forced into a fixed package.

Keeping the campaign within one connected production system improves visual consistency, reduces duplicated briefing and makes client feedback easier to manage.

Indicative campaign structure

A connected starting point—not a fixed package.

The final scope is adjusted to suit the project stage, audience, available source information, timing and budget.

Commonly included

  1. 01Campaign planning and visual strategy
  2. 02Exterior, interior and aerial visualisation
  3. 03Animation, drone and promotional film
  4. 04Project identity and sales collateral
  5. 05Development website and digital campaign assets
  6. 06Interactive sales tools, showroom content or scale model

Optional additions

  • Interactive apartment or lot selector
  • View-from-unit experience
  • Physical sales suite and display model
  • Construction progress campaign
  • Ongoing approved-asset production

Relevant work

Projects connected to this type of campaign.

View all work ↗
01 View case study↗

Marsden Central Residential

Marsden Central · Marden Central

Marsden Central — Project & Scope of Work Marsden Central is a large-scale masterplanned community in Northland, New Zealand, bringing together residential…

Animation & FilmArchitectural VisualisationDrone MediaDrone photos and videos.
01 View case study↗

Datacom

Queenstown, New Zealand · Datacom

Interior Cafe and Exterior 3D Renders created for Datacom in Auckland New Zealand. Located in the CBD. 3D Renders were created to…

Architectural Visualisation

Start with this pathway

Build a project brief around Complete Development Launch.

The selected solution will be carried into the project brief. You can then add or remove individual services and upload the available project information.

Start This Project Brief ↗
Questions?WhatsApp us