RES 02 / CAD Studio Solution
A complete visual and digital sales system for apartments, townhouses and housing developments.
Designed for
Apartment, townhouse and residential developers preparing for off-plan sales, investor release or staged project launch.
Buyers need to understand the architecture, interiors, outlook, location, floorplans, finishes and individual product options before the development exists.
A persuasive residential campaign that moves from the overall development story to the exact home, apartment, floorplan, view and finish information a buyer needs.
Residential property must be both emotionally compelling and easy to understand. CAD Studio combines architectural imagery, floorplans, location content and sales technology so buyers can move naturally from first impression to detailed product selection.
The solution may include exterior and interior renders, aerial integration, animation, lifestyle and drone footage, project branding, brochure design, a development website and an apartment or townhouse selector.
For larger projects, the campaign can extend into view-from-unit imagery, finish selectors, touchscreen presentations and showroom content.
Indicative campaign structure
The final scope is adjusted to suit the project stage, audience, available source information, timing and budget.
Commonly included
Optional additions
Connected capabilities
Relevant work
01
Auckland, New Zealand · Midgley Lot 41 House Marketing
Photorealistic interior renders and exterior animation created for the off-plan sales and marketing of Lot 41 at Morgan & Midgley, Hobsonville. Built…
01
Marsden Central · Marden Central
Marsden Central — Project & Scope of Work Marsden Central is a large-scale masterplanned community in Northland, New Zealand, bringing together residential…
01
Queenstown, New Zealand · Datacom
Interior Cafe and Exterior 3D Renders created for Datacom in Auckland New Zealand. Located in the CBD. 3D Renders were created to…
Start with this pathway
The selected solution will be carried into the project brief. You can then add or remove individual services and upload the available project information.
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