Project Overview
Hanelys Farm.
CAD Studio is proud to showcase the comprehensive marketing campaign we developed for Hanley’s Farm, a large-scale housing development nestled at the foot of the majestic Remarkables mountain range in Queenstown, New Zealand.
Crafting a Cohesive Marketing Vision
CAD Studio was entrusted with crafting the entire marketing narrative for Hanley’s Farm. We delivered a comprehensive suite of materials, including:
- 3D Renders: Immerse yourself in the future with our captivating 3D renders that bring the development to life.
- Brochures & Branding: We meticulously designed brochures and established a brand identity that reflects the essence of Hanley’s Farm.
- Location & Aerial Photography: Stunning photos captured from ground level and helicopter vantage points showcase the development’s unparalleled location.
- Video Production: A captivating property development video takes viewers on a journey through Hanley’s Farm, highlighting its unique offerings.
- Digital Siteplan & Signage: We created a clear digital siteplan and designed eye-catching development showroom flags.
- Traditional & Digital Advertising: Our strategic campaign encompassed radio advertisements, magazine placements, and newspaper ads.
Client
Hanleys Farm
Main Services
3D Renders
Photography
Branding & Graphics
Property Video
Website
Link
A Masterful Blend of Digital and Traditional Marketing
The meticulously crafted 3D model served as the foundation for the entire campaign. It was skillfully integrated with helicopter photos to create a seamless and realistic presentation. This dedication to detail ensured a cohesive brand experience across all marketing touchpoints.
Branding & Graphics.
Using the Engineers CAD plans we were able to generate a 3 dimensional masterplan that was camera matched to the various photos taken of the site. The Master plan was rendered in high resolution so that it could be placed onto large billboards and used in the showroom and sales office. Magazine, online and new paper adverts were created for the various publications that covered each stage. Tear drop flags designed and branded with the Hanleys farm branding.
Photography.
Compelling visuals are a cornerstone of successful property marketing. At CAD Studio, we understand the importance of photography that not only showcases the property itself, but also evokes the emotions and lifestyle aspirations of potential buyers.
Beyond Simple Snapshots
Our team of skilled photographers goes beyond capturing basic snapshots. We employ a strategic approach, considering:
- Location & Context: We meticulously capture the surrounding beauty, local attractions, and amenities, giving potential residents a sense of place.
- Lifestyle Integration: Our photos depict how residents might utilize the space, showcasing activities, sports, and recreational opportunities available.
- Natural Elements: Lighting plays a crucial role. We leverage natural light to highlight the property’s architectural features and surrounding environment.
- Emotional Connection: We strive to capture the essence of the development, its vibe, and the emotions it evokes – peacefulness, excitement, family-friendly, or a luxurious retreat.
CAD Studio: Your Partner in Visual Storytelling
The photographs we create are not just images; they are powerful storytelling tools. They transport potential residents to the development, allowing them to envision their lives there. This emotional connection is key to driving sales and ensuring the success of your project.
Ready to leverage the power of photography for your development? Contact CAD Studio today to discuss your project and explore how our photography services can elevate your marketing efforts.
Website.
Hanley Farm stands as a testament to CAD Studio’s ability to deliver a comprehensive marketing solution for property developers. We weren’t just external collaborators; we were Hanley Farm’s creative partner, crafting all marketing materials from the ground up. This included the development of a website that seamlessly integrated the visual storytelling elements we created.
Weaving a Cohesive Online Narrative
Our in-house team meticulously blended various creative assets into the Hanley Farm website:
- 3D Siteplans: Interactive 3D siteplans allowed users to explore the development layout and envision their dream home.
- Video Production: A captivating video, also produced by CAD Studio, was embedded on the website, showcasing the stunning location, amenities, and lifestyle offered by Hanley Farm.
- Logo & Branding: The website design reflected the distinct brand identity we established for Hanley Farm, ensuring consistency across all marketing touchpoints.
- Website Design & Development: We crafted a user-friendly and visually stunning website that seamlessly integrated all these elements, creating a cohesive and impactful online presence.
The Power of In-House Expertise
By handling website development in-house, we ensured the Hanley Farm website aligned perfectly with the broader marketing strategy. This level of control allows us to maintain exceptional quality and a deep understanding of your project’s unique selling points.
CAD Studio: Your Partner for Exceptional Development Websites
Our Hanley Farm website exemplifies the power of a comprehensive in-house approach. We are confident in our ability to deliver a website that will become the cornerstone of your development’s marketing success.
Contact CAD Studio today and let’s discuss how we can craft a website that showcases your vision and fuels your development’s sales.
